This promises to be one of our most popular episodes, ’cause our clients & students are always asking: “how can I get and close more leads from Facebook?”
We’re so excited to speak with Christina Ethridge, Founder of Leads & Leverage and a veteran of real estate since the mid 1990s whose team has closed more than 4K transactions!
Christina explains the right way to set up your Facebook business page (hint: it’s not about you). And she goes in-depth on how to optimize your page to stand out and really connect with your perfect clients. You’ll also hear Christina’s best tips on content creation and doing videos (it’s time to stop overthinking things).
Those of you coming to She’s Unstoppable Live will receive Christina’s top resources, so you can leverage your time and efforts on social media & enjoy your life!

Quick Episode Summary:

6:10 – Christina’s background in real estate
(from marketing major to lead generation extraordinaire)

7:48 – she put her company’s website on the internet in January 1995 —
it was the 10th real estate site on the web in the entire US!

11:35 – hear how Christina’s lead generation strategies resulted in ‘come list me calls’
(& meant she didn’t have to ‘pound the pavement’)

12:07 – “I didn’t get objections” (hear how that’s possible)

12:50 – #truth in love: get over your fear of videos

14:00 – should we be afraid of technology taking over our jobs as agents? (ummmmm, NO!)

15:55 – Christina’s best advice to approach videos (simple but powerful!)

17:10 – it’s all about mindset, ladies!

18:45- wise words about doing videos

19:50 – Tip #1 re: setting up your FB biz page – choosing your biz page name (this will blow your mind:)

22:55 – “your brand is not your name, your brand is how you make people feel”

23:10 – standing your ground with your broker (it’s YOUR business)

25:35 – optimizing your FB biz page (things NOT to do)

26:14 – remember: you’re not ‘selling’ on your biz page; you’re trying to connect with people

26:30 – Tip #2 re: setting up your FB biz page – choosing your biz page profile pic (sit down before listening:)

30:20 – content creation tips (She’s Unstoppable Live attendees will not only get a checklist but also access to a ‘content creation’ workshop

31:30 – you must be ‘the voice’ of all of your social media posts

37:00 – when creating content, think: “why would my perfect client wanna live here?”

37:35- the truth about boosting posts (listen carefully!)

40:25 – when Christina speaks from the ‘She’s Unstoppable Live’ stage,
you’ll hear more of what you haven’t hard anywhere else before

41:00 – after 25+ years of lead gen, Christine knows if you do it the right way, you don’t have to pound the pavement; you can enjoy your life & your family; it’s about creating systems to nurture your leads

Final weeks! Doors are closing soon so reserve YOUR seat to She’s Unstoppable Live, the 1st & only real estate conference FOR women BY women, happening Apri 9-10th in the metro DC area. Avoid the FOMO. REGISTER today (or learn more) at www.ShesUnstoppableLive.com!


Listen to all our
episodes on iTunes!

(from lead gen to sales conversion, from ‘Brand YOU’ to real estate life,
livyGirl! Radio has it all)
Take Me to livyGirl! Radio!
Be sure to snap a screenshot and tag us (@livygirls) as you’re listening to the episode!
And remember to hashtag #livygirlpodcast!
This promises to be one of our most popular episodes, ’cause our clients & students are always asking: “how can I get and close more leads from Facebook?”
We’re so excited to speak with Christina Ethridge, Founder of Leads & Leverage and a veteran of real estate since the mid 1990s whose team has closed more than 4K transactions!
Christina explains the right way to set up your Facebook business page (hint: it’s not about you). And she goes in-depth on how to optimize your page to stand out and really connect with your perfect clients. You’ll also hear Christina’s best tips on content creation and doing videos (it’s time to stop overthinking things).
Those of you coming to She’s Unstoppable Live will receive Christina’s top resources, so you can leverage your time and efforts on social media & enjoy your life!

Quick Episode Summary:

6:10 – Christina’s background in real estate
(from marketing major to lead generation extraordinaire)

7:48 – she put her company’s website on the internet in January 1995 —
it was the 10th real estate site on the web in the entire US!

11:35 – hear how Christina’s lead generation strategies resulted in ‘come list me calls’
(& meant she didn’t have to ‘pound the pavement’)

12:07 – “I didn’t get objections” (hear how that’s possible)

12:50 – #truth in love: get over your fear of videos

14:00 – should we be afraid of technology taking over our jobs as agents? (ummmmm, NO!)

15:55 – Christina’s best advice to approach videos (simple but powerful!)

17:10 – it’s all about mindset, ladies!

18:45- wise words about doing videos

19:50 – Tip #1 re: setting up your FB biz page – choosing your biz page name (this will blow your mind:)

22:55 – “your brand is not your name, your brand is how you make people feel”

23:10 – standing your ground with your broker (it’s YOUR business)

25:35 – optimizing your FB biz page (things NOT to do)

26:14 – remember: you’re not ‘selling’ on your biz page; you’re trying to connect with people

26:30 – Tip #2 re: setting up your FB biz page – choosing your biz page profile pic (sit down before listening:)

30:20 – content creation tips (She’s Unstoppable Live attendees will not only get a checklist but also access to a ‘content creation’ workshop

31:30 – you must be ‘the voice’ of all of your social media posts

37:00 – when creating content, think: “why would my perfect client wanna live here?”

37:35- the truth about boosting posts (listen carefully!)

40:25 – when Christina speaks from the ‘She’s Unstoppable Live’ stage,
you’ll hear more of what you haven’t hard anywhere else before

41:00 – after 25+ years of lead gen, Christine knows if you do it the right way, you don’t have to pound the pavement; you can enjoy your life & your family; it’s about creating systems to nurture your leads

Final weeks! Doors are closing soon so reserve YOUR seat to She’s Unstoppable Live, the 1st & only real estate conference FOR women BY women, happening Apri 9-10th in the metro DC area. Avoid the FOMO. REGISTER today (or learn more) at www.ShesUnstoppableLive.com!


Listen to all our
episodes on iTunes!

(from lead gen to sales conversion, from ‘Brand YOU’ to real estate life,
livyGirl! Radio has it all)
Take Me to livyGirl! Radio!
Be sure to snap a screenshot and tag us (@livygirls) as you’re listening to the episode!
And remember to hashtag #livygirlpodcast!