Shell Brodnax, Founder & CEO of the Real Estate Staging Association (RESA)
shares her very best about staging, networking & how to ‘stand out’ as an agent (even if you’re brand new)!

Quick Episode Summary:

4:45 – guess Shell’s job in the 90s (hint: not real estate or staging related:)
6:08 – Shell’s journey to staging & founding the Real Estate Staging Ass’n (RESA)
8:37 – what is staging & why should you care?
9:45 – how to broach the subject of staging with your prospective sellers
11:00 – ‘before & after’: a picture is worth 1,000 words
15:40 – the staging process
18:00 – the power of ‘success stories’ (past sellers whose staging paid off, big time)
18:50 – mistakes Shell sees agents do
20:34 – networking & how to grow your tribe
26:30 – networking conversation starters
28:45 – the benefits of a seller workshop w/ a stager
29:55 – Shell’s top 3 staging tips
31:20 – how to approach the topic of de-cluttering with homesellers
32:45 – ways to impress homesellers at a listing appointment
34:01 – what you need to show homesellers to WIN the listing (even if you’re brand new)
36:30 – what a prospective client thinks when you work real estate part-time
42:00 – how to stay positive (even when you have a bad day)
44:54 – exciting things happening in 2019!


Listen to all our
episodes on iTunes!

(from lead gen to sales conversion, from ‘Brand YOU’ to real estate life,
livyGirl! Radio has it all)
Take Me to livyGirl! Radio!
Be sure to snap a screenshot and tag us (@livygirls) as you’re listening to the episode!
And remember to hashtag #livygirlpodcast!
Shell Brodnax, Founder & CEO of the Real Estate Staging Association (RESA)
shares her very best about staging, networking & how to ‘stand out’ as an agent
(even if you’re brand new)!

Quick Episode Summary:

4:45 – guess Shell’s job in the 90s (hint: not real estate or staging related:)
6:08 – Shell’s journey to staging & founding the Real Estate Staging Ass’n (RESA)
8:37 – what is staging & why should you care?
9:45 – how to broach the subject of staging with your prospective sellers
11:00 – ‘before & after’: a picture is worth 1,000 words
15:40 – the staging process
18:00 – the power of ‘success stories’ (past sellers whose staging paid off, big time)
18:50 – mistakes Shell sees agents do
20:34 – networking & how to grow your tribe
26:30 – networking conversation starters
28:45 – the benefits of a seller workshop w/ a stager
29:55 – Shell’s top 3 staging tips
31:20 – how to approach the topic of de-cluttering with homesellers
32:45 – ways to impress homesellers at a listing appointment
34:01 – what you need to show homesellers to WIN the listing (even if you’re brand new)
36:30 – what a prospective client thinks when you work real estate part-time
42:00 – how to stay positive (even when you have a bad day)
44:54 – exciting things happening in 2019!


Listen to all our
episodes on iTunes!

(from lead gen to sales conversion, from ‘Brand YOU’ to real estate life,
livyGirl! Radio has it all)
Take Me to livyGirl! Radio!
Be sure to snap a screenshot and tag us (@livygirls) as you’re listening to the episode!
And remember to hashtag #livygirlpodcast!