Welcome to this episode of LivyGirl Radio, where our Special Guest is Zoe Horneck, Vice President of Product Marketing & Communications at Coldwell Banker.  In that capacity, she’s responsible for all platforms & products, and she does it masterfully.
While Zoe loves technology, her passion is connecting people using technology.  She shares her vision for this ‘marriage’ of people + tech, and how that can positively impact agents’ businesses as well as the industry as a whole.
Zoe is also a wife & mom with a lot on her plate on any given day (sound familiar, ladies?)  We spoke about women in the industry and the challenges we face.  And, of course, having raised challenges, we offered thoughts on how we can overcome them!

Quick Episode Summary:

5:00 – what does “connecting people with technology” mean?
(spoiler alert: it’s all about helping you help your clients)
7:10 –  let’s talk about the CBX Technology Suite
13:25 – guess who was an agent? (hear what inspired Zoe to get in the biz…think: FSBO)
14:40 – wanna find new clients? join groups where your target market hangs out
17:15 – best advice to agents:  remember this is a people business, so develop relationships
18:40 – Zoe talks “listing presentations” (hear about an interactive digital presentation that keeps the seller involved)
20:25 – networking advice: think ‘what’s the worst that can happen’;  ‘go for it!’; perhaps take an acting class
22:18 – Examining Women in Leadership Survey: what prompted it? what did the survey reveal?
23:40 – CB Women’s Initiative is focused on sharing women’s
stories and providing trainings & other opportunities to learn leadership skills
25:08 – crazy survey stat: 1/3 interviewed for the survey agreed that even in
women dominated industries (like RE), there IS a glass ceiling (do you find that horrible too?
26:40 – May is Women in Leadership month at Coldwell Banker,
dedicated to sharing stories, offering more training materials and networking opportunities
27:00 – being nostalgic: being told ‘it’s a man’s world’ (is it really??)
28:45 – back in the mid-1990s, many women in leadership did not want another woman in the room (thankfully things are changing through the ‘women empowering women’ mission of ‘She’s Unstoppable Live,’ Coldwell Banker’s ‘Women in Leadership Initiative’, WomanUP! & similar initiatives!
30:25 – “it’s ok to speak up and demand what you’re worth”
32:19 – double standard still exists (at least at times)
35:30 – You CAN be a leader! Embrace your innate gifts! Take a risk. Zoe:
“as a leader, you always wanna be slightly uncomfortable & try new things..take those risks
37:55 – when you stop being afraid and go for it, amazing things happen!
39:02 – simple truths are profound, like these: (1) think ‘outside the box’ and (2) say ‘YES’ to every opportunity
41:00 – Zoe: “we [as women] are here to help each other”  Amen, sister!

 
Less than 50 tickets left! Don’t miss out . . . reserve YOUR seat to She’s Unstoppable Live, the 1st & only real estate conference FOR women BY women, happening Apri 9-10th in the metro DC area. www.ShesUnstoppableLive.com!

Listen to all our
episodes on iTunes!

(from lead gen to sales conversion, from ‘Brand YOU’ to real estate life,
livyGirl! Radio has it all)
Take Me to livyGirl! Radio!
Be sure to snap a screenshot and tag us (@livygirls) as you’re listening to the episode!
And remember to hashtag #livygirlpodcast!
Welcome to this episode of LivyGirl Radio, where our Special Guest is Zoe Horneck, Vice President of Product Marketing & Communications at Coldwell Banker.  In that capacity, she’s responsible for all platforms & products, and she does it masterfully.
While Zoe loves technology, her passion is connecting people using technology.  She shares her vision for this ‘marriage’ of people + tech, and how that can positively impact agents’ businesses as well as the industry as a whole.
Zoe is also a wife & mom with a lot on her plate on any given day (sound familiar, ladies?)  We spoke about women in the industry and the challenges we face.  And, of course, having raised challenges, we offered thoughts on how we can overcome them!

Quick Episode Summary:

5:00 – what does “connecting people with technology” mean?
(spoiler alert: it’s all about helping you help your clients)
7:10 –  let’s talk about the CBX Technology Suite
13:25 – guess who was an agent? (hear what inspired Zoe to get in the biz…think: FSBO)
14:40 – wanna find new clients? join groups where your target market hangs out
17:15 – best advice to agents:  remember this is a people business, so develop relationships
18:40 – Zoe talks “listing presentations” (hear about an interactive digital presentation that keeps the seller involved)
20:25 – networking advice: think ‘what’s the worst that can happen’;  ‘go for it!’; perhaps take an acting class
22:18 – Examining Women in Leadership Survey: what prompted it? what did the survey reveal?
23:40 – CB Women’s Initiative is focused on sharing women’s
stories and providing trainings & other opportunities to learn leadership skills
25:08 – crazy survey stat: 1/3 interviewed for the survey agreed that even in
women dominated industries (like RE), there IS a glass ceiling (do you find that horrible too?
26:40 – May is Women in Leadership month at Coldwell Banker,
dedicated to sharing stories, offering more training materials and networking opportunities
27:00 – being nostalgic: being told ‘it’s a man’s world’ (is it really??)
28:45 – back in the mid-1990s, many women in leadership did not want another woman in the room (thankfully things are changing through the ‘women empowering women’ mission of ‘She’s Unstoppable Live,’ Coldwell Banker’s ‘Women in Leadership Initiative’, WomanUP! & similar initiatives!
30:25 – “it’s ok to speak up and demand what you’re worth”
32:19 – double standard still exists (at least at times)
35:30 – You CAN be a leader! Embrace your innate gifts! Take a risk. Zoe:
“as a leader, you always wanna be slightly uncomfortable & try new things..take those risks
37:55 – when you stop being afraid and go for it, amazing things happen!
39:02 – simple truths are profound, like these: (1) think ‘outside the box’ and (2) say ‘YES’ to every opportunity
41:00 – Zoe: “we [as women] are here to help each other”  Amen, sister!

 
Less than 50 tickets left! Don’t miss out . . . reserve YOUR seat to She’s Unstoppable Live, the 1st & only real estate conference FOR women BY women, happening Apri 9-10th in the metro DC area. www.ShesUnstoppableLive.com!

Listen to all our
episodes on iTunes!

(from lead gen to sales conversion, from ‘Brand YOU’ to real estate life,
livyGirl! Radio has it all)
Take Me to livyGirl! Radio!
Be sure to snap a screenshot and tag us (@livygirls) as you’re listening to the episode!
And remember to hashtag #livygirlpodcast!